Balancing Sustainability and Decision Maker Preferences in the Palm Oil Supply Chain: A Multi-Criteria Supplier Selection Approach with Analytical Hierarchy Process and Fuzzy Goal Programming

Within the landscape of green supplier selection research, numerous studies have been conducted; however, only a select few have systematically integrated decision-maker preferences into their investigations, representing a potential gap in the existing literature. The objective this research to solve the supplier selection that involving the environmental consideration, decision maker preferences, and uncertainty availability of resources in the palm oil industry. The criteria for the selection of fresh fruit bunches supplier include price, quality, delivery time, carbon emissions and decision maker preferences. The Analytical Hierarchy Process and Fuzzy Goal Programming are implemented to accommodate multi criteria decision making and the uncertainty. The result of this study showed satisfaction levels were obtained: Price 61.11%, Quality 80.4%, Delivery Time 79.3%, Carbon Emission 91.76% and Preference 41.18%. The results highlight the intricate nature of choosing suppliers in the palm oil supply chain. They show that although sustainability and operational efficiency are given great importance, there is still a requirement to better synchronize decision-makers' preferences with these objectives. This study offers significant insights into the trade-offs and priority required to attain a well-balanced and sustainable supply chain.