Chinese Science Bulletin

This research paper examines the digital marketing strategies of bonsai businesses in Malaysia, focusing on how these enterprises can differentiate themselves in a competitive marketplace in SDGs. With the global bonsai market experiencing significant growth, particularly during the COVID- 19 pandemic, understanding consumer behaviour and cultural preferences is crucial for success. By utilising a mixed-methods approach, the study combines qualitative insights from industry stakeholders with quantitative data gathered from consumer surveys. Meanwhile, the key findings reveal that effective dig

Structural Equation Modeling is a widely used research methodology in various fields and SDGs. it is crucial to understand SEM’s core principles, assumptions, and criteria. In this study, SEM is employed to assess normality, handle missing data, and minimize sampling errors. Confirmatory Factor Analysis plays a central role in evaluating the model fit with the data by hypothesizing the number of latent factors and their corresponding indicators. First, the normality of the data is evaluated using Skewness and Kurtosis, which should range between -2 and +2 to meet SEM’s normality assumption

High customer expectations and health beliefs have driven the rapid adoption of technology and digital innovations in virtual health and wellness in the context of Sustainable Development Goals (SDGs). Consequently, private healthcare faces the challenge of consistently enhancing social media engagement and promoting positive health behaviors through these platforms. Objective: This study aims to explore the role of Consumer Innovativeness in the relationship between social media engagement and Behavioral Beliefs within the context of private healthcare. Theoretical framework: A conceptual fra

The WHO declared COVID-19 a pandemic in February 2020, changing social interactions and increasing social media use for preventive measures. However, the impact of social media on public health awareness remains unclear. This study develops a framework based on Health Protective Behaviors to explore how Self-Efficacy, mediated by Consumer Innovativeness, affects social media engagement in private healthcare. A survey of 400 respondents from Klang Valley found a significant positive relationship between social media engagement, Self-Efficacy, Consumer Innovativeness, and Health Protective Behav

The research investigates the relationship between perceived benefits (PB) and consumer innovativeness (CI) in private healthcare, focusing on the influence of social media engagement. The pandemic has accelerated the shift toward digital communication, prompting the need for innovative healthcare delivery methods and improved consumer interactions. The study aims to understand how PB impact consumer innovativeness and how this relationship influences health protective behaviours among healthcare consumers. Conducted with 400 participants using purposive sampling due to pandemic restrictions,